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Promoting Your New Home Based Brand

Posted on January 8th, 2016 by Geraldino Bruno

If you have decided to start up a small business of your own, you will need to come up with a solid marketing plan and strategy to back your business up. With a well-planned business strategy any business can take off. As the saying goes, you can sell a fridge to an eskimo if marketed well enough. Therefore you will need to start planning your marketing strategy well ahead.
Set an approximate budget
Before you start planning your marketing campaign you will need to know how much money you have to spend on your marketing plan. Even if you have a limited budget, Facebook, Twitter and Instagram provide you with a free of charge platform to promote your product.

Online marketing
If you are on a limited budget then you can start with marketing your product through a well thought out social media campaign. You will eventually need to have an official launch event and so it would ne useful to contact an experiential marketing agency services. They will be able to start up your marketing plan process which you conduct your social media campaign.
You will need to create a Facebook account and a Twitter account for your new business and ask all of your friends and family to “like” your page and ask their own friends and family to like your page. Fortunately, the advent of social media allows us to reach thousands of potential customers with the single click of a button within seconds. Social media marketing is also the most inexpensive and cost effective method of marketing your business at the beginning after which experiential marketing agency services will need to take over the plan and give your customers a chance to see and experience your products up front.
First and foremost, you will need to identify your main target market. Your marketing plan will differ in accordance with your target market. For example, if your product is aimed at a teenage or young adult audience, you will need to have a campaign that is fun, exciting and eye catching. You campaign will need to be in line with the styles of the times and need to be mainly if not all internet and social media based. Teenagers and young adults spend a majority of their time on the computer, surfing the internet or spending time on social media and therefore putting up your ads online will not only cost your next to nothing, it is also guaranteed to reach your target audience directly.

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